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Category: Uncategorized

Law Firm Marketing: How a Bald Move Can Help You Stand Out From the Crowd

Posted on March 6, 2019 in Uncategorized

Recently, an Atlanta personal injury lawyer has been making waves in the blogosphere with a creative new law firm marketing campaign. The attorney, now – and perhaps forever- has become known as the “Bald Lawyer.” His billboard campaign has attracted attention not only in the ABA Journal, but also on a whole host of other sites, even showing up on the website of a major communications firm in the United Kingdom. With the amount of widespread positive attention he’s receiving, it seems clear that his creative advertising effort was a complete success.

Innovative Law Firm Marketing: Standing Out From Your Competitors

Law firm marketing has become ubiquitous, with a lawyer billboard on every corner and lawyers promising to get you a fast divorce or a big cash settlement during every commercial break. Because there is so much legal advertising going on, it can be very difficult to get potential clients to sit up and take notice.

Lawyers have a special challenge in getting customer’s to pay attention, since unlike selling a sleek and sexy new car or a cool new beverage, lawyer’s aren’t selling a lifestyle. Many of the lawyers who advertise offer aid to people who usually will become interested in their services only when something has gone wrong, and for everyone else, their ads will blend into the background.

Even when someone is seeking a lawyer, clients are going to have a hard time differentiating between one lawyer’s promise to “get justice” or “get results” and the similar promise made by countless others, often all standing in front of the same stock set of law books in the generic law office so popular in legal ads.

Not so for the Bald Lawyer. His eye-catching billboard features the slogan “Injured? Don’t Pull YOUR Hair out!” Below that is a big shot of the lawyer with his bald head, and the address for his website ‘MyBaldLawyer.com.”

What Makes The Bald Lawyer Ad Work

The Bald Lawyer ad works and stands out from other law firm marketing because it is different. It shatters the stereotype of the conservative, unapproachable and uptight lawyer by allowing the attorney to poke fun at himself… yet it does this without undermining the law or the legal profession.

The billboard also stands out because it attracts attention and because it gives the reader a memorable image. That image is accompanied by a website directly related to it, which fixes itself in the viewer’s mind right along with the image, becoming easy to remember.

Clients who see the bald lawyer ad will take more notice of it- even if just for a few seconds out of curiosity- than they would just another lawyer ad. This can translate into the ad staying in their minds, consciously or subconsciously. In turn, when they need a lawyer, they may just be tempted to visit the website they remember from the billboard where the client can learn about the services the bald lawyer offers.

Creating Your Own Innovative Ad

Other attorneys who wish to take their law firm marketing efforts to the next level can take a page out of the bald lawyer’s book. The ad is an important reminder that innovation is key in successful legal marketing, and that by offering clients some way to distinguish you from your competitors (preferably a memorable way), you can stand out from the rest.

When crafting your own marketing campaign, think of what makes you different. What aspects of your law practice management or law firm help you to stand out from the crowd and add value to your clients? If you can identify something that sets you apart and you can present that something in a new and creative way, your law firm marketing campaign is sure to be a great success.

The Role and Duties of US Marshals in the Criminal Justice Field

Posted on March 3, 2019 in Uncategorized

Posse Out!

Have you always wanted to say that? If you have, the US marshals job may be for you. As a US marshal, the law allows you to form posse to get the job done.

The United States Marshals Service is a federal law enforcement agency that protects the federal courts and its personnel. It is the oldest law enforcement agency in the United States.

In this article, I will elaborate on the role and duties the US Marshals Service and its agents play in the criminal justice field. In no particular order of importance, they are:

1. US Marshals protect the federal courts. There are about 400 federal courts. It is the responsibility of US Marshals to monitor these court houses. They do this through installing and monitoring security systems, like surveillance cameras.

2. The US Marshals Service and its agents protect federal judges. There are about 2000 federal judges. It is the responsibility of US Marshals to protect these judges.

There are federal cases that are just high risk. Just imagine the federal judges that try terrorists. These judges are at high risk because you never know what these terrorists and their counterparts are capable of. Some of them may even have the notion of threatening or killing these judges if judgment does not go their way.

3. It is the duty and role of US Marshals to enforce the decisions handed down by federal judges. The Civil Rights cases are a perfect example of this. It was the US Marshals that escorted black students to white schools in the South when the Supreme Court ruled against segregation of schools.

4. It is the role and duty of the US Marshals Service and its agents to protect witnesses in federal cases. As I said above, some trials are just too high risk. So much so that witnesses to these trials can be in danger. Just being a witness in such trials can lead to people trying to harm you in way or the other.

The US Marshals must make sure this does not happen. They will escort such witnesses throughout the trial. And in extreme cases after the trial, they have to place the witnesses into their witness protection program. This can include changing the identity of the witnesses and relocating the witnesses to a completely different part of the country.

5. US Marshals play the role of tracking down and arresting federal fugitives from the law. This does not need a lot of explanation. Simply put, there are criminals that run when law enforcement agents try to arrest them. It is the duty of US Marshals to apprehend them and bring them to justice. They even assist state and local authorities apprehend state and local fugitives.

As you can see, the role and duties of US Marshals are plenty. I have by no means covered all of them. But, it is hard to do an exhaustive coverage in such a short article.

If you are interested in becoming a US Marshal, I recommend you look into this further. You can do so by visiting websites that cover this career opportunity in more detail.

Note: You are free to reprint or republish this article. The only condition is that the Resource Box should be included and the links are live links.

Lawyers and Law Firms Unwittingly Suffer Huge Losses From Bad Lawyer Websites

Posted on February 28, 2019 in Uncategorized

Lawyer websites are likely costing their Attorneys and Law Firms millions of dollars in losses a year due to poorly designed websites and low-grade optimization. In most cases, the Lawyers do not know it.

Many Law Firms use website-templates because they are affordable, and can be built-out or completed rather quickly. They actually are an excellent way to market their services, providing they work properly. However, as with everything else in the business world, not all template Content Management Systems (CMS) are equal. A beautiful website should not be synonymous with a well-performing website.

Some template companies have inherent behind-the-scenes design issues that do not enhance the performance of websites on search engines. And although the better template companies may have the capability for great performance, the opportunity for first-page results is often blown by bad website optimization or search engine optimization (SEO); unrelated to the template company.

There are many unnecessary optimization roadblocks to Internet success, but in this article we will focus on one major and preventable problem; basic site architecture or page navigation.

It is known throughout the SEO community that search engines give more value to your higher-level pages. We will say that your home-page is the level-one page (with the most value) and your other pages typically would be a level-two (of lesser value). If your law office had several specialties including for example ‘wrongful death’, ideally for optimization purposes, your Domain-URL should look somewhat like this;

Good www.examplelawoffice.com/wrongfuldeath.html

The common mistake is this following example;

Not So Good www.examplelawoffice.com/services/wrongfuldeath.html

…Or something similar. Do you see the two forward slashes after the.com in the last example? What you have here is a third-level page for wrongful death. Each slash designates a sub-page or lower-level page within the site. This latent problem (most people do not see it because they do not know to look for it; even though it is in plain-sight) along with many other potential issues, and other variables, can cause your website to have lackluster results.

Just for clarification, these forward slashes do not include the two slashes that immediately follow http: if the http: is included or shown in the URL, such as;

http://www.examplelawoffice.com/services/wrongfuldeath.html

or without the www included, such as;

http://examplelawoffice.com/services/wrongfuldeath.html

Where do most Internet shoppers look to solve their needs? Usually it is the first page! Where do you want your website to be? The first page! So right now, go to your website and select one of your main pages (not your home-page), and then look at the address-bar near the top of your screen. How many slashes do you see in your URL? If you see more than one, it is probably a good time to contact your SEO Consultant and determine what corrective actions need to take place. Fixing these problem areas may take a lot of work, but anything can be fixed if you want top results. Do not feel alone, this problem is not limited to the legal industry.

If I were a Personal Injury Attorney, I would not want to lose out on the opportunity to represent a wrongful death client, they usually payout handsomely (way more than the cost of doing your website correctly). Would you like to add another million or two to your annual income? Tip the Internet Scales of Justice toward you; improve your website!

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